This article details the finances, investments, sponsorship and brand endorsement partnerships, and noteworthy charitable endeavors of Portuguese professional football player Cristiano Ronaldo.
Cristiano Ronaldo may have moved from Manchester United to Al-Nassr in Saudi Arabia, leaving behind the bright lights of European football, but the Portuguese player is still among the most-paid athletes in both football and general sports.
In addition to earning handsomely from his playing contract, the five-time Ballon d’Or winner has a plethora of endorsement agreements and business ventures in many areas.
However, what is the current net worth of Cristiano Ronaldo? It’s hard to say for sure, but one thing is certain: for some time to come, he will undoubtedly rank among the highest-paid athletes worldwide.
Cristiano Ronaldo’s Own Businesses
CR7 Fragrances
Cristiano’s trademark fragrance line was introduced in 2017 and is now available in more than 40 nations. It was also added to Myntra, an Indian e-commerce portal with its headquarters in Bengaluru, in May 2022. His wide-ranging CR7 lifestyle brand also includes CR7 Eyewear, CR7 Footwear, CR7 Underwear and CR7 Fragrances.
Pestana CR7
Cristiano Ronaldo made the decision to invest in the Portuguese hotel chain Pestana in the second half of 2017. The two will jointly control a chain of hotels known as Pestana CR7, which is a trademark that combines Ronaldo’s shirt number and initials. Times Square in New York and Madrid hosted the openings of the first two hotels under this partnership.
7EGEND
Cristiano Ronaldo acquired the bulk of shares in Thing Pink, a Portuguese digital agency, in July 2017. The goal of rebranding Thing Pink to 7EGEND was to establish a tech brand and a platform for the introduction of new tech products.
Insparya
In March 2019, Ronaldo opened the Insparya hair transplant clinic in Madrid, Spain. “Alopecia is a very big problem in Europe and around the world, and we want to help people improve their self-esteem and not be ashamed to come to us,” Cristiano said at the opening of the first clinic.
Other Businesses
Cristiano Ronaldo owns multiple gyms in Spain and Portugal with the moniker CR7 Fitness. He also started an alkaline mineral water company called Ursu9 in 2024. In July 2023, Ronaldo bought stock in the luxury watch online marketplace Chrono24. The investment’s specific financials are still a secret.
Cristiano Ronaldo’s Business Partners
Nike
Cristiano and Nike started working together in 2003, and in 2016, he signed a lifetime contract with the company, making history as the third athlete to do so. Only LeBron James and Michael Jordan had this amazing chance before him.
Herbalife
The Herbalife Global Nutrition company first collaborated with Ronaldo in 2013 when it introduced the “Herbalife24 CR7 Drive,” a co-branded sports drink.
Ronaldo has been the company’s brand ambassador ever since then. 2018 saw a three-year extension of the agreement. On the extension, Ronaldo said, “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”
DAZN
Ronaldo and the sports streaming service DAZN partnered in August 2018. DAZN, sometimes referred to as the Netflix of sports, is an online sports streaming service owned by Perform Group.
Cristiano serves as DAZN’s worldwide envoy in each of the nations where it operates, including Canada, Germany, and Japan.
Clear
In 2014, Ronaldo signed on as a Clear Shampoo spokesperson. He has since been in a few company advertisements that have appeared in various media.
Altice Portugal
Altice, an American cable television provider and multiple system operator, has been Ronaldo’s partner since 2015. The contract was last renewed in 2019.
Garena Free Fire
Cristiano Ronaldo was named a brand ambassador for Garena Free Fire, an Android and iOS battle royale game developed by 111dots Studio, in December 2020.
As part of the contract, Cristiano was included in the game as a playable character named Chrono.
American Tourister
Cristiano has been a global brand ambassador for Samsonite’s bag brand American Tourister since 2018.
LiveScore
Cristiano signed a two-year contract to become an Official Global Brand Ambassador for LiveScore, a real-time sports updates and streaming service provider with offices in Gibraltar, London, and Prague.
The agreement includes Cristiano in LiveScore’s dedicated marketing effort ahead of the postponed UEFA Euro 2020. The agreement will also seek to include the forthcoming FIFA Men’s World Cup.
TAG Heuer
Since April 2014, Cristiano has served as the global brand ambassador for TAG Heuer, a Swiss luxury watchmaker headquartered in La Chaux-de-Fonds.
Louis Vuitton
On the eve of the 2022 FIFA World Cup, in November 2022, the French luxury brand Louis Vuitton shared a picture of Lionel Messi and Cristiano Ronaldo working together on a rare sponsored project on social media.
Jacob & Co.
In November 2022, the upscale jewellery and watch company located in New York announced a partnership with Cristiano. The Epic X Heart of CR7 and the Jacob & Co. X CR7 collections were the first products of the collaboration.
zujuGP
ZujuGP, which bills itself as a forward-thinking platform that provides exclusive football experiences, has been working with Cristiano since October 2021.
As part of the collaboration, the Portuguese will feature in interviews and advertisements for the site as well as promote it online.
Binance
The cryptocurrency exchange with its headquarters in the Cayman Islands and Ronaldo signed a multi-year collaboration arrangement in June 2022.
The partnership will provide “a one-of-a-kind experience for football fans worldwide, with a series of NFT collections that will launch exclusively on Binance’s official NFT platform,” according to the official press release on the Binance website.
As expected, in November 2022, Ronaldo’s first NFT collection with Binance went live.
Late in November 2023, Ronaldo was mentioned in a US$1 billion class action lawsuit. The plaintiffs accused him of causing them to suffer significant losses as a result of their investments in the NFTs he aggressively and persistently advocated on social media.
UFL
Cristiano Ronaldo was named as an official ambassador for UFL, an upcoming football simulation game created and released by Strikerz Inc., during its gameplay reveal in January 2022.
Oleksandr Zinchenko, Romelu Lukaku, Kevin De Bruyne, and Roberto Firmino are among the other approved UFL ambassadors.
MTG
Since July 2014, Cristiano has represented the Japanese healthcare company MTG as a brand ambassador.
