Sports Desk । Real Madrid have been named the most valuable soccer brand in the world, according to Brand Finance’s annual report, Spanish giants brand value improved by 26.9 per cent from 2018 to 2019 and is now worth more than €1.6 billion (US$1.79 billion).
2019 marks the first time in 9 years that Real Madrid have topped Brand Finance’s rankings. The combination of commercial revenues and on pitch success in the Uefa Champions League has propelled Los Blancos to the apex of the value pyramid.
Real Madrid received €70 million (US$78.4 million) from sponsors Emirates, €110 million (US$123.2 million) from Adidas, whilst their matchday revenues totalled €143 million (US$160.2 million).
The rest of the top 10 is dominated by Premier League sides with Manchester City, Liverpool, Chelsea, Arsenal and Tottenham in the illustrious group. Barcelona, Bayern Munich and Manchester City have kept their positions as the other members of the top five. Barcelona are up 11.8 per cent to £1.22bn, Bayern have also grown and their 13.3 per cent rise sees them now worth £1.15bn while recently crowned back-to-back Premier League champions Manchester City are up 14.4 per cent to £1.10bn.
Consecutive Champions League finals have seen Liverpool achieve an impressive 20 per cent growth. They are now said to be worth £1.04bn and that figure is surely only going to continue to rise as they improve under Jurgen Klopp.
Chelsea follow them in the list in seventh. They are worth £846m but have suffered a 1.8 per cent loss in growth.
PSG’s plethora of big names continue to earn them more market position and a rise of 21.3 per cent has seen them valued at £799m.
North London rivals Arsenal and Tottenham conclude the top 10 with the Gunners falling by 0.8 per cent to £773m. Spurs, who are starting to reap the rewards of their plush new stadium, have enjoyed growth worth 20.4 per cent and they are adjudged to be worth £662m.