In early May 2025, Virat Kohli’s verified Instagram account accidentally liked a fan page post featuring actress Avneet Kaur. The incident went viral, sparking memes, trending hashtags, and intense media attention.
Impact on Avneet Kaur:
- Follower Surge: Avneet’s Instagram following jumped by 1.8 million in just a few days, from 30 million to 31.8 million.
- Brand Deals: The viral moment led to 12 new endorsement deals across beauty, fashion, and fintech sectors.
- Income Boost: The value of her sponsored posts increased by 30%, from ₹2 lakh to ₹2.6 lakh per post.
- Net Worth: Her net worth reportedly soared past ₹41 crore (about $5 million), with expectations it could double if her momentum continues.
Industry Comparison: In a short span, she earned nearly ₹5 crore through these brand deals-almost 100 times more than the annual salary of entry-level CEOs at small firms.
Kohli’s Clarification: Virat Kohli later clarified that the “like” was unintentional, attributed to Instagram’s auto-suggestion feature, and urged fans not to speculate.
Broader Career Boost:
Already a rising star with a strong TV and film background, Avneet’s newfound fame has opened doors to international projects and solidified her status as one of India’s most promising young talents
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Key Takeaway
Avneet Kaur’s experience highlights how a single viral social media moment can dramatically reshape a creator’s career, turning fleeting attention into substantial fame and fortune.
