Baba Ramdev’s company Pantjali Ayurved has also joined the race for the title sponsorship of the IPL this year. After the exit of Chinese company Vivo, Patanjali wants to take advantage of this opportunity.
Sports Desk – Another company name is coming up in the race for the title sponsor of the Indian Premier League (IPL 2020). Yoga guru Baba Ramdev’s company Patanjali has also joined the race after the Chinese mobile company VIVO withdrew from the title sponsor for this year. This has also been confirmed by the company.
Patanjali is considering to put in a bid for the title sponsorship of the IPL 2020, according to a report in Economic Times. The BCCI and Vivo, the previous partners, had abruptly ended the contract due to the backlash the board faced with the Chinese brand onboard.
“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala told Economic Times.
Last week, ending all speculations, BCCI, in a one-sentence announcement, confirmed that the partnership with VIVO has ended. The board was reportedly receiving Rs 440 crore per year as part of their five-year contract.