Businesses owned by Neymar | Earnings from sponsors and brands

This article details the finances, investments, sponsorship and brand endorsement partnerships, and noteworthy charitable endeavors of Portuguese professional football player Neymar Jr.

9 Min Read
Businesses owned by Neymar

Neymar is estimated to be worth $250 million, or £199 million, by celebritynetworth.com. Interestingly, according to the same website, his net worth was £160 million at the beginning of 2023.

It demonstrates how his relocation to Saudi Arabia has further expanded and inflated his riches. He is currently paid among the highest in the world.

Red Bull and Puma are just two of the off-field endorsements and sponsorships that have contributed to his net worth. As seen below, Neymar is now the third-richest football player playing at the highest level of the professional game as of February 5, 2024.

- Advertisement -

Puma

After fifteen years with Nike, Neymar parted ways with the company in September of last year and joined Puma as his official personal sports equipment supplier. At €25 million annually, the contract is the largest sports sponsorship agreement in history for a single athlete.

neymar with puma shoes
neymar with puma shoes

Red Bull

Neymar collaborates with the massive Austrian energy drink company on multiple digital projects. Additionally, it works with Neymar’s nonprofit organisation, Instituto Projeto Neymar Jr., to host Red Bull Neymar Jr.’s Five, a yearly international football competition featuring five-a-side play.

Turma da Mônica

Located in São Paulo Through their partnership, Mauricio de Sousa Productions and Neymar will produce co-branded content. Neymar has two television shows: Neymar Jr. Responde, which is centred around a puppet version of the football player Neymarzinho, and Turma da Mônica (Monica’s Gang), in which he appears as a fictionalised version of himself.

- Advertisement -

Fan the Flame Comics

Fan the Flame is a studio dedicated to assisting celebrities in promoting their brands by creating a humorous, caricatured image of themselves. Together, Neymar and the artist have developed a full comic book series titled Neymar Jr. Comics, or NJR Comics, in honour of the Brazilian sensation.

REPLAY Jeans

Since September 2015, Neymar has served as a brand ambassador for the Italian denim company REPLAY, which has its headquarters in Asolo.

According to the agreement, Neymar has appeared in REPLAY’s advertising campaigns and has worked with the company to introduce his own line, NJR.

GaGà Milano

Although Neymar’s affection for the Italian luxury watch brand GaGà Milano goes back far further, he has been a brand ambassador for the company since 2017.

Through their collaboration, the two will produce co-branded content, with Neymar showcasing his own line of limited-edition GaGà Milano timepieces.

Diesel Fragrances

Neymar and Diesel Fragrances have been partners since 2019. Spirit of the Brave is a co-branded fragrance that L’Oréal, the Italian fashion brand’s luxury fragrance line, and Neymar created together. Neymar is also included in the scent line’s promotional materials.

Qatar Airways

Neymar and Qatar Airways have a long history together. Back when Qatar Airways was the main sponsor of the Catalan team, he used to feature in airline promotional videos.

When he was transferred to PSG in 2017, a team controlled by the Qatar Sports Investments (QSI) group, his relationship with the country’s state-owned flag carrier was further cemented.

Most notably, Neymar costarred with Robert Lewandowski and Cafu in a safety film released by Qatar Airways in December 2019. He keeps working with the airline to be featured in its advertising efforts before the FIFA Men’s World Cup in Qatar in 2022.

Qatar National Bank (QNB)

In December 2018, Neymar was appointed as the global ambassador for the Qatar National Bank by PSG’s Qatari owners, who took advantage of his status in the team. As part of the agreement, Neymar will appear in bank marketing efforts.

DAZN

In February 2019, Neymar signed up as a global brand ambassador for DAZN, an over-the-top sports streaming service, prior to the platform’s official launch in Brazil.

DAZN neymar
DAZN neymar

As part of the agreement, Neymar and DAZN produced original digital content for the platform in addition to promoting advertisements.

Triller

Triller neymar
Triller neymar

November 2020 saw Neymar join the Triller social media video-making team as an ambassador. As part of the agreement, the Brazilian completely stopped using TikTok to create original material for Triller and requested that his enormous social media following do the same.

PokerStars

Neymar joined PokerStars as a brand ambassador in 2015 and departed in 2017, the same year he joined PSG after leaving Barcelona. He became the first ambassador to be re-signed by PokerStars when he rejoined The Stars Group, the corporation that owns PokerStars, in December 2020.

pokerstars neymar
Neymar | Credit: pokerstars

He was featured in PokerStars’ promotional material and frequently sat at tables during the company’s international events.

Superdry

In December 2020, Neymar inked a sponsorship agreement with Superdry. The 29-year-old will use the three-year agreement to promote sustainability through the brand’s 100% organic sleepwear and knickers line.

NR Sports

The business that owns the exclusive rights to Neymar’s image is called NR Sports.

Epic Games

The American video game producer Epic Games, based in Cary, North Carolina, announced in March 2021 that it will be collaborating with Neymar on their popular online game, Fortnite.

The partnership included the man himself endorsing a Neymar skin on social media and granting gamers access to the skin in-game during Fortnite gameplay.

Above Cosmetics

With Neymar acting as an ambassador for the brand, the Brazilian antiperspirant and footcare company joined Neymar’s non-profit organisation, Instituto Projeto Neymar Jr., in October 2021.

As part of the agreement, Above will fund social projects run by Instituto Projeto Neymar Jr., and Neymar will regularly post on the brand’s social media platforms.

KONAMI

Pro Evolution Soccer (PES), KONAMI’s flagship football simulation game, underwent a major makeover in July 2021 and is now available for free on all platforms as eFootball.

Neymar was named an ambassador for all KONAMI football games that same month, including the company’s main product, eFootball PES 2021 SEASON UPDATE.

Also Read: Top 10 skillful players of all-time football history

Compostable

In January 2018, Neymar and mobile technology startup Digible collaborated to develop the Neymar Experience, a co-branded app that teaches football skills and provides training and dietary advice. The most active users would be given special chances to communicate with Neymar.

Altice Portugal

In February 2019, the Portuguese telecom behemoth Altice, based in Lisbon, announced the appointment of Neymar as an ambassador while also extending the contract of Cristiano Ronaldo, who had served as an ambassador since 2015. The sponsorship is applicable to all of Altice’s brands and all regions of operation.

Past Deals

Nike

Neymar has been a Nike ambassador since he was 13 years old. 2011 saw the two agree to a US$105 million, eleven-year extension of their collaboration. The partnership, though, was brief, and Neymar moved to Puma as the two parted ways in 2020.

Gillette

In September 2015, Neymar was named a Gillette brand ambassador for Latin America. He faced harsh criticism in July 2018 after acknowledging that he had “overreacted to fouls” in the Gillette commercial A New Man Every Day.

Beats by Dre

Neymar has been working as one of the many brand ambassadors of the electronics brand, Beats.

Also Read: Neymar Jr.’s Luxury Car Collection

Mastercard

Neymar was a prominent ambassador for the American financial services organisation until 2019, when the company halted all projects with the Brazilian following a rape allegation.

TCL

In February 2018, Neymar inked a two-year contract with the Chinese electronics company to appear in offline and online advertisements as well as participate in a number of charitable initiatives.

By Shyam
Follow:
Shyam Sharma who joined SPORTS BIG NEWS in 2021. Focuses on soccer – chiefly the Premier League, LaLiga, UEFA Champions League, Liga MX and MLS. On occasion, also covers American sports, general news and entertainment. Fascinated by the language of sport – particularly the under-appreciated art of translating cliché-speak.